The experience and professionalism of our leadership is the core driver of MCRA's specialized services in regulatory, clinical, healthcare compliance, reimbursement and quality assurance.. The team brings tremendous industry expertise, transaction leadership, and knowledge to our clients, and provides the backbone for the culture that makes our firm unique.
Amanda Briscoe Tracy, MS
Global Market Development
MS. BRISCOE TRACY MANAGES AND DIRECTS THE GLOBAL MARKET DEVELOPMENT DEPARTMENT FOR MCRA. MS. BRISCOE TRACY BRINGS WITH HER MORE THAN 18 YEARS OF EXPERIENCE AS AN ACCOMPLISHED business development and Sales and Marketing Executive. Ms. Briscoe Tracy is responsible for driving organization profitability and supporting strategic business development growth for MCRA's six global business units: Regulatory Affairs, Reimbursement, Quality Assurance, Clinical Affairs, Healthcare Compliance and Intellectual Property. Responsibilities include the development of proprietary C-level relationships worldwide, streamlining global healthcare market trends, and aligning strategic consulting needs to meet internal and external organization demands.
Prior to joining MCRA in April of 2007, Ms. Briscoe Tracy's executive expertise was centered around pharmaceutical and medical device sales, sales management and reimbursement. Ms. Briscoe Tracy's qualifications and accomplishments are exemplified through years of dedicated work experience with Eli Lilly and Company, Johnson and Johnson, and Cyberonics, Inc. Ms. Briscoe Tracy has been acknowledged for driving multi-million dollar annual revenue growth and is a recipient of multiple company reimbursement and top performer sales awards.
Additional leadership specialties include: Brand Management, Product Development Process & Commercialization, Product Launch Strategies, Program Management, Business & Market Development, Business Intelligence, Cross Cultural Effectiveness, Business Processes, Corporate Acquisition & Integration, Mergers, Contract Negotiations.
Ms. Briscoe Tracy received her Bachelor of Science degree in pre-med Biology from Wittenberg University and Master of Science degree from Tufts University School of Medicine in Boston MA.